Our new beauty podcast
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Trends of Beauty is expanding its portfolio! With the new beauty podcast, Austria’s leading beauty trade fair brings exciting insights and valuable expertise directly to you – available anytime and anywhere. Learn all about current trends, industry developments and tips for your success in the beauty industry from experts.
The value of beauty trade fairs
Andreas Mezei from Mepix KG
In the latest episode, Andreas Mezei, Managing Director of Mepix KG, talks about his passion for beauty trade fairs and their importance for customers.
He emphasises that products should not simply be sold. Rather, customers should be convinced of a product themselves through competent advice. Trade fairs offer the ideal platform for this, as they enable personal interaction and promote direct dialogue between manufacturers and end consumers.
Episode highlights
In the previous episodes, listeners can already look forward to the following topics:
- Lara Tynnauer from Pure Beauty GmbH: Why sound training is crucial in the beauty industry
- Kristina Serdoner from Divine Nails: Insights into the world of nail design and upcoming trends.
- Andreas Mezei from Mepix KG: The benefits of beauty trade fairs for customers and suppliers.
- Marcel Harde from Kosmagic GmbH: Exciting facts about the collaboration with Harald Glööckler as brand ambassador.
Trends of Beauty 2025
The beauty podcast is the perfect complement to the trade fair itself, which takes place on 5 and 6 April 2025 at Messe Graz. Over 250 exhibitors will present the latest products and innovations on an exhibition area of 7,000 m². With around 4,000 trade visitors, the trade fair will once again be the hotspot for the industry.
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